How To Use Instagram Guides For In-depth Content Sharing?

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How To Use Instagram Guides For In-depth Content Sharing?

Are you looking to take your Instagram content sharing to the next level? Well, look no further! In this article, we will explore the exciting world of Instagram Guides and how they can help you create more in-depth and engaging posts. Whether you’re a business looking to showcase your products or a passionate influencer wanting to share your expertise, Instagram Guides are the perfect tool to captivate and educate your audience. Say goodbye to superficial posts and hello to a whole new level of content sharing on Instagram!

What are Instagram Guides?

How To Use Instagram Guides For In-depth Content Sharing?

Definition of Instagram Guides

Instagram Guides are a feature on the popular social media platform that allow users to create and share curated content in a more organized and visually engaging way. With Guides, you can bring together posts, products, places, and more to create a comprehensive and informative collection for your followers.

Key features of Instagram Guides

Instagram Guides offer a range of features that make it easier for users to create, share, and discover in-depth content. Some of the key features include:

  1. Curation: Guides allow you to curate and organize your content into themed collections, making it easier for your followers to navigate and explore specific topics.

  2. Variety of types: There are different types of Guides to choose from, including Places, Products, and Posts. This flexibility allows you to create Guides that suit your specific content and goals.

  3. Detailed descriptions: Instagram Guides allow you to provide detailed descriptions for each curated item, providing your followers with additional information and insights.

  4. Visual appeal: Guides come with visually appealing cover images, helping to grab attention and make your content more engaging.

Creating Instagram Guides

Accessing the Instagram Guides feature

To create Instagram Guides, you need to have access to the feature. As of now, Guides are available to select accounts, including creators, public figures, and businesses. If you have access to the feature, you will see a “+” button on your profile page.

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Selecting the type of Guide

Once you have access to the Instagram Guides feature, you can start creating your own Guides. You have the option to choose between three different types: Places, Products, and Posts.

  • Places: This type of Guide allows you to curate posts about specific locations, such as travel destinations, restaurants, or hidden gems in your city. You can include images, descriptions, and other relevant information to help your followers explore those places.

  • Products: The Products Guide is a great option if you want to showcase a collection of products. You can include images, descriptions, and links to the products’ pages, making it easier for your followers to shop or learn more about them.

  • Posts: With the Posts Guide, you can curate your own or others’ posts around a specific theme or topic. This allows you to provide your followers with a collection of related content and share your thoughts or insights on the topic.

Choosing the content for your Guide

After selecting the type of Guide, you can start curating the content. You can choose posts, products, or locations that you have previously shared on your Instagram profile or search for specific content using relevant hashtags or keywords. Take some time to consider the overall theme or topic you want to cover in your Guide and select the most relevant and engaging content to include.

Step-by-Step Guide to Creating an Instagram Guide

Step 1: Access the Guides feature

To create an Instagram Guide, you need to have access to the feature. If you have an eligible account, you will see a “+” button on your profile page. Tap on this button to proceed.

Step 2: Select the type of Guide

Once you access the Guides feature, you will be prompted to select the type of Guide you want to create. Choose between Places, Products, or Posts based on the content you want to curate.

Step 3: Choose the content for your Guide

After selecting the type of Guide, you can start choosing the content you want to include. You can browse through your previous posts, products, or search for relevant content using hashtags or keywords. Select the most engaging and informative content to curate.

Step 4: Customize your Guide

Once you have chosen the content, you can customize your Guide by adding descriptions, rearranging the order of the posts, and selecting a visually appealing cover image. Pay attention to the order of your content to create a logical flow and ensure a great user experience for your followers.

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Using Instagram Guides for In-depth Content Sharing

Organizing your content in a Guide

One of the key benefits of Instagram Guides is the ability to organize your content in a more structured and thematic way. By curating posts, products, or places in a Guide, you can create a comprehensive collection that provides your followers with a deeper understanding of a specific topic or theme.

How To Use Instagram Guides For In-depth Content Sharing?

Providing detailed explanations and insights

Guides allow you to provide detailed explanations and insights about each curated item. Take advantage of this feature by including informative descriptions that add value to the content you are curating. Use this space to share your expertise, provide tips, or offer additional context.

Sharing step-by-step tutorials and how-to guides

Another creative way to use Instagram Guides is by sharing step-by-step tutorials or how-to guides. Whether it’s a recipe, a workout routine, or a DIY project, Guides can help you present the information in a more organized and easy-to-follow format. Use the descriptions and images to guide your followers through each step and provide them with a comprehensive resource.

Promoting your Content with Instagram Guides

Increasing visibility through Instagram’s Explore page

One of the advantages of using Instagram Guides is the potential to increase your visibility on the platform. When you create a Guide, it has the opportunity to be featured on the Explore page, where users can discover new content and accounts. This can help you reach a wider audience and attract new followers.

Sharing Guides via Stories and Direct Messages

Another way to promote your Guides is by sharing them via Instagram Stories or Direct Messages. By posting a teaser or preview of your Guide, you can generate interest and encourage your followers to explore the full Guide. Additionally, you can send your Guide directly to specific individuals or groups who might find it relevant or valuable.

Collaborating with Others on Instagram Guides

Creating collaborative Guides

Instagram Guides also allow you to collaborate with others to create Guides together. This feature is particularly useful for brands, influencers, or content creators who want to collaborate on creating comprehensive and diverse Guides. By collaborating, you can leverage the expertise and knowledge of others to provide a more comprehensive and valuable resource for your followers.

How To Use Instagram Guides For In-depth Content Sharing?

Inviting others to contribute to your Guide

If you want to invite others to contribute to your Guide, you can easily do so by selecting the “Collaborate” option when creating or editing your Guide. This allows you to add contributors who can then curate and add content to the Guide. Keep in mind that the contributors need to have access to the Instagram Guides feature as well.

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Monitoring Performance and Engagement

Tracking Guide views and saves

To monitor the performance of your Guides, you can track the number of views and saves they receive. This data can give you insights into the popularity and relevance of your Guides and help you understand what type of content resonates most with your audience.

Analyzing engagement with Guides

In addition to tracking views and saves, you can also analyze the engagement with your Guides. Look for comments, likes, and shares to see how your followers are interacting with the curated content. This feedback can be valuable in understanding the impact and effectiveness of your Guides.

Best Practices for Instagram Guides

Choose a specific theme or niche

When creating Instagram Guides, it’s important to choose a specific theme or niche. Focusing on a particular topic will not only help you provide more valuable and informative content to your followers but also attract a more targeted audience who are interested in that particular topic.

Use high-quality images and videos

To make your Guides visually appealing and engaging, it’s crucial to use high-quality images and videos. Blurry or low-resolution visuals may deter users from exploring your Guide further. Invest in creating or sourcing high-quality content that grabs attention and enhances the overall user experience.

Include relevant and concise descriptions

The descriptions accompanying each curated item in your Guide should be relevant, concise, and informative. Use this space to provide additional context or insights that complement the visual content. Avoid being too lengthy or repetitive, as concise descriptions are more likely to be read and appreciated by your audience.

Create visually appealing cover images

The cover image of your Guide is the first thing that users will see, so it’s important to create a visually appealing and eye-catching image. This can help grab attention and entice users to explore your Guide further. Consider using vibrant colors, attractive compositions, or images that represent the overall theme of your Guide.

Examples of Effective Instagram Guides

Travel Guides showcasing destinations and tips

Travel Guides on Instagram can be an effective way to share your travel experiences, showcase destinations, and provide valuable tips and recommendations. From curated posts about specific cities to collections featuring the best restaurants or hidden gems in a location, travel Guides can help your followers plan their own adventures and discover unique experiences.

Cooking Guides with recipes and techniques

Cooking Guides are a great way to share your favorite recipes, cooking techniques, and tips with your followers. By curating posts that feature step-by-step recipes, ingredient lists, and cooking hacks, you can create a comprehensive collection that inspires your audience to try new dishes and improve their culinary skills.

Fitness Guides featuring workout routines and nutrition tips

Fitness Guides on Instagram can help you share workout routines, nutrition tips, and motivational content with your followers. By curating posts that showcase different exercises, provide guidance on proper form, and offer nutritional advice, you can create a valuable resource that supports your audience in their fitness journey.


Instagram Guides offer a powerful tool for sharing in-depth and curated content with your audience. Whether you want to showcase travel destinations, share cooking recipes, or provide fitness tips, Guides can help you organize and present your content in a more engaging and informative way. By following the step-by-step guide, utilizing best practices, and exploring examples of effective Guides, you can leverage this feature to efficiently share valuable and creative content on Instagram. So, start creating your Guides and inspire your followers with your expertise and creativity!

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