How Do YouTubers Use Patreon To Earn Money?

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In this article, we will explore how YouTubers utilize Patreon to monetize their content and make a living from their channels. You will learn about the different ways YouTubers can leverage Patreon to generate income, such as offering exclusive content or merchandise to their patrons. Additionally, we will discuss the benefits of using Patreon as a funding source for YouTubers and how it can provide a stable income stream for content creators. By the end of this article, you will have a better understanding of how Patreon can help YouTubers thrive financially in the ever-evolving landscape of online content creation.

What is Patreon?

Definition of Patreon

Patreon is a membership platform that allows creators, including YouTubers, to monetize their content and build a community of loyal supporters. It provides a way for fans to directly support their favorite creators financially and receive exclusive rewards and benefits in return.

How does Patreon work?

Patreon works on a subscription-based model, where supporters, also known as patrons, pledge a monthly amount of their choice to support the creator. In return, creators offer various tiers of rewards and exclusive content to their patrons. These rewards can range from early access to videos, exclusive behind-the-scenes content, personalized shoutouts, merchandise, or even one-on-one interactions with the creator.

Why do YouTubers use Patreon?

YouTubers use Patreon as an additional revenue stream to supplement their income from ad revenue and sponsorships. It provides a more stable and direct source of income, as they rely less on external factors and algorithms that may affect their reach and earnings on platforms like YouTube.

Moreover, Patreon enables YouTubers to deepen their connection with their audience by offering exclusive content and interacting directly with their supporters. It allows creators to have more creative freedom, as they are not solely reliant on the preferences and guidelines set by other platforms.

Creating a Patreon Account

Step-by-step guide

To create a Patreon account, follow these steps:

  1. Go to the Patreon website and click on the “Create on Patreon” button.
  2. Sign up using your email address or social media accounts.
  3. Set up your creator profile by providing a profile picture, cover photo, and a compelling description of your channel and what patrons can expect.
  4. Determine the different tiers and rewards you want to offer to your patrons. These can vary in price and content, allowing your supporters to choose the level of engagement they desire.
  5. Set up your goals, which can be used to track your progress and incentivize supporters to contribute more.
  6. Connect your Patreon account with your YouTube channel, allowing patrons to access exclusive content easily.

Choosing the right tiers and rewards

When selecting tiers and rewards, it’s essential to consider the value you can provide to your patrons while keeping it manageable for yourself. It’s a balance between offering enticing rewards and ensuring you can deliver them consistently.

Start with a few tiers, such as a basic tier for general support, a mid-tier for additional perks, and a higher-tier for exclusive access to premium content. As your Patreon community grows, you can add more tiers and rewards to provide additional value and incentives.

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Setting up goals

Setting goals on Patreon is crucial to motivate your supporters and give them something to rally behind. Whether it’s reaching a certain number of patrons, upgrading equipment, or expanding your content, goals create a sense of progress and excitement for both you and your audience. Update your patrons regularly on the progress towards these goals to keep them engaged and motivated to support you.

How Do YouTubers Use Patreon To Earn Money?

Promoting Your Patreon Page

Utilizing social media platforms

Social media platforms are invaluable tools for promoting your Patreon page. Utilize platforms like Twitter, Instagram, Facebook, and LinkedIn to reach a wider audience and attract potential patrons.

Create engaging posts and stories about your Patreon rewards, exclusive content, and goals. Share snippets of your Patreon content to entice your followers. Encourage your audience to join your Patreon community and become part of something special.

Collaborating with other YouTubers

Collaborating with other YouTubers can significantly boost your visibility and Patreon support. Look for creators with a similar audience and values and collaborate on videos or projects. By tapping into each other’s communities, you can introduce your content to new viewers who might be interested in supporting you on Patreon.

Additionally, consider collaborating with creators who are already successful on Patreon. They can provide guidance, tips, and insights on how to effectively utilize the platform and grow your own Patreon community.

Engaging with your audience

Engagement is vital in building a loyal Patreon community. Respond to comments and messages from your patrons promptly and genuinely. Make them feel valued and appreciated for their support. Consider hosting Q&A sessions, live streams, or exclusive chats with your patrons to foster a sense of connection and exclusivity.

Regularly ask for feedback from your community to understand their desires and preferences. This will help you tailor your content and rewards to meet their expectations, making them more likely to continue supporting you on Patreon.

Building a Community

Offering exclusive content

One of the primary reasons patrons support creators on Patreon is to gain access to exclusive content they can’t find elsewhere. Provide your patrons with unique and high-quality content that rewards their support. This could include behind-the-scenes videos, early access to new series, special tutorials, or exclusive merchandise.

Ensure that the exclusive content you offer is valuable and aligns with the interests of your patrons. Regularly assess and adjust your offerings based on patron feedback to keep them engaged and satisfied.

Interacting with supporters

Patreon allows YouTubers to have more direct interaction with their supporters, creating a sense of community. Take the time to reply to comments, messages, and engage in discussions with your patrons. Show appreciation for their support and make them feel like they are part of a special community.

Consider hosting patron-only livestreams or events, where you can connect with your patrons on a more personal level. This exclusive access creates a deeper bond and strengthens the relationship between you and your supporters.

Organizing live streams or events

Organizing live streams or events exclusively for your patrons can be an effective way to foster a sense of camaraderie and give back to your most dedicated supporters. These events can range from live Q&A sessions, watch parties, or even physical meet-ups and gatherings.

By organizing these events, you provide your patrons with unique experiences that they value and appreciate, further solidifying their support and loyalty.

How Do YouTubers Use Patreon To Earn Money?

Managing Supporter Benefits

Delivering rewards

Consistency is key when delivering rewards to your patrons. Make sure you deliver the promised rewards promptly and consistently. Establish a schedule that works for you and stick to it. This helps build trust with your patrons and ensures they feel they are receiving value for their support.

Utilize Patreon’s features such as the post scheduler and drip-release content to efficiently deliver exclusive content and rewards. This allows you to plan and automate the release of content, freeing up time for other aspects of your content creation.

Updating and communicating with supporters

Regularly update and communicate with your supporters to keep them informed and engaged. Share your progress towards goals, upcoming projects or releases, and any changes or improvements you plan to make based on their feedback.

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Patreon provides tools for creators to post updates, send messages, and engage with their patrons directly. Utilize these features to stay connected with your supporters and make them feel involved in your creative journey.

Handling disputes or issues

Occasionally, there may be disputes or issues within your Patreon community. It’s important to handle these situations promptly and professionally. Address concerns or conflicts with empathy and understanding, seeking resolutions that satisfy all parties involved.

Transparent communication is crucial in resolving disputes. Clearly explain your perspective and provide any necessary clarifications. Ensure that your patrons feel heard and valued, even when disagreements arise. Handling disputes effectively helps maintain the trust and support of your community.

Utilizing Patreon Insights

Understanding supporter behaviors

Patreon provides creators with valuable insights and data about their supporters. Analyze this data to gain a deeper understanding of your audience’s preferences, behaviors, and demographics. This knowledge can inform your content strategy, enabling you to create content that resonates with your supporters and increases their engagement.

Pay attention to the patterns in supporter behaviors. Identify which rewards or content types receive the most engagement or attract new patrons. Adjust your offerings based on this information to optimize the value you provide to your audience.

Analyzing pledge trends

Pledge trends can give you insights into the effectiveness of your Patreon strategy. Monitor the number of new patrons, changes in pledge amounts, churn rate, and overall growth of your Patreon community. Identify trends and patterns to understand what drives patrons to support you and what encourages them to increase or decrease their pledges.

Regularly analyze pledge trends to assess the impact of your content, rewards, and engagement strategies. Use this information to make data-driven decisions that can enhance your Patreon success.

Gaining valuable data for content strategy

The data collected through Patreon can be invaluable for your content strategy. Use the feedback and insights from your patrons to refine your content, identify new topics or series that resonate with your audience, and prioritize your content creation efforts.

Patreon also allows you to survey your patrons about their interests and preferences directly. Leverage this information to tailor your content and rewards to match their expectations and increase their satisfaction.

How Do YouTubers Use Patreon To Earn Money?

Expanding Revenue Streams

Partnering with brands or sponsors

Collaborating with brands or sponsors can be an excellent way to generate additional revenue on top of your Patreon support. Look for brands that align with your content and values, and negotiate partnerships or sponsorships that can benefit both you and your patrons.

Ensure that any collaborations or sponsored content you create stay authentic and relevant to your audience. Transparency and trust are essential in maintaining the support of your patrons.

Exploring merchandise sales

Merchandise sales can be a lucrative revenue stream for YouTubers. Create branded merchandise, such as t-shirts, hoodies, or mugs, that resonate with your audience and reflect your brand identity.

Offer exclusive merchandise or limited-edition items to your Patreon supporters, giving them an extra incentive to support you and own unique products related to your channel. Platforms like Teespring and Redbubble make it easy to design, produce, and sell merchandise without having to manage inventory or logistics.

Monetizing additional platforms

In addition to YouTube and Patreon, explore other platforms where you can monetize your content. This could include streaming platforms like Twitch, podcasting platforms, or even self-hosting premium content on your website.

Diversifying your revenue streams across various platforms helps mitigate the risks associated with relying solely on a single platform for income. Just ensure you can consistently deliver high-quality content and engage with your audience on each platform.

Benefits and Challenges of Patreon

Advantages for YouTubers

Patreon offers several advantages for YouTubers:

  1. Steady Income: Patreon provides creators with a reliable and direct source of income, giving them more financial stability compared to relying solely on ad revenue or sponsorships.

  2. Creative Freedom: YouTubers can have more control over their content and creative decisions, as they are not bound by the guidelines and algorithms of external platforms.

  3. Community Building: Patreon enables creators to build a dedicated and engaged community of supporters who are passionate about their content. This sense of community fosters deeper connections and loyalty among the audience.

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Potential drawbacks and risks

While Patreon offers many benefits, there are also potential drawbacks and risks:

  1. Creator Pressure: Meeting the expectations and demands of your patrons can be challenging. Balancing your regular content creation with Patreon rewards and interaction requires careful time management and commitment.

  2. Overreliance on Patrons: If your Patreon support becomes a significant portion of your income, there is a risk of being heavily reliant on the continued support of your patrons. Any fluctuations or changes in your patron base can impact your finances.

  3. Criticism and Backlash: Opening yourself up to direct support and feedback from patrons can expose you to criticism and backlash. It’s essential to handle criticism constructively and maintain a balance between satisfying patron expectations and staying true to your creative vision.

Navigating criticism or backlash

Criticism is an inevitable part of producing content and engaging with an audience. When facing criticism or backlash, it’s important to approach it with an open mind and a willingness to learn and improve.

Acknowledge valid criticism and use it as an opportunity to reflect on your content and Patreon offerings. Take the concerns of your community seriously and address them honestly and transparently. Effective communication and a willingness to adapt can help navigate criticism and maintain a positive relationship with your patrons.

Success Stories on Patreon

Examples of YouTubers earning significant income

Many YouTubers have found substantial success on Patreon, generating considerable income. Some examples include:

  1. Kurzgesagt – In a Nutshell: This educational YouTube channel covers a range of topics, including science, philosophy, and culture. They have over 12,000 patrons on Patreon, earning an estimated $60,000 per month.

  2. Linus Tech Tips: A popular tech-focused YouTube channel with over 12 million subscribers. They have approximately 8,500 patrons on Patreon, generating around $40,500 per month.

These examples showcase the earning potential on Patreon, but it’s important to note that success depends on various factors, including the content niche, audience engagement, and the value provided to patrons.

Case studies of creative strategies

Numerous case studies highlight the creative strategies employed by YouTubers to increase their Patreon success. Some notable examples include:

  1. Extra Credits: This YouTube channel, focused on analyzing and discussing video games, employs a tiered reward system based on characters from their content. This gamification approach adds an extra layer of engagement for their patrons, contributing to their Patreon success.

  2. Nerd³: By offering personalized video shoutouts to patrons, Nerd³ has created a unique and highly sought-after reward. This personal touch not only provides value to the supporter but also cultivates a stronger bond between the creator and the patron.

These case studies demonstrate that innovative and personalized strategies can greatly enhance the Patreon experience for both creators and supporters.

Lessons learned from successful campaigns

Successful Patreon campaigns have highlighted several important lessons:

  1. Consistency: Consistently delivering high-quality content and rewards is crucial to retaining and attracting patrons. Establish a schedule and stick to it, ensuring that your supporters feel they are receiving value for their contribution.

  2. Community Engagement: Actively engaging with your patrons and making them feel like part of an exclusive community can significantly enhance their experience. Regularly interact with your supporters through comments, messages, live chats, or even meet-ups.

  3. Listen to Your Patrons: Pay attention to the feedback and preferences of your patrons. Continuously adapt and refine your content, rewards, and goals based on their suggestions and desires. This helps foster a sense of ownership and inclusivity within your Patreon community.

These lessons emphasize the importance of consistent delivery, fostering a sense of community, and maintaining open lines of communication with your patrons.


Patreon offers YouTubers a unique opportunity to earn money directly from their audience and build a dedicated community of supporters. By creating a Patreon account, utilizing social media platforms, offering exclusive content, and engaging with your audience, you can leverage Patreon to diversify and stabilize your income as a YouTuber.

While Patreon provides numerous benefits, it is not without its challenges. Navigating the pressures of meeting patron expectations, preventing overreliance on supporters, and managing potential criticism requires careful balance and communication.

By learning from successful YouTubers on Patreon, analyzing pledge trends, and utilizing Patreon insights, you can continuously refine and optimize your Patreon strategy. Explore additional revenue streams, collaborate with brands, and monetize other platforms to further enhance your financial success.

Patreon is continuously evolving, offering new features and opportunities for creators. By adapting to the evolving landscape of creator monetization and staying true to your unique voice, you can unlock the full potential of Patreon and create a sustainable career as a YouTuber.

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